To celebrate the relaunch of the Oppo Reno 13 series in Egypt, we kicked off a series of snackable weekly content starring vibrant Gen-Z KOLs—
bringing the new Oppo mobile to life through playful, eye-catching reels that spark engagement and fun.”
Behind the Scenes of OPPO’s Latest Campaign: A Strategic Journey
Here we believe in creating campaigns that break the mold, push boundaries, and speak directly to the audience. The OPPO project was no different. From crafting the initial strategy to executing dynamic content that resonated across platforms, we navigated through several phases to deliver a campaign that delivered on both creativity and results.
1. Creating the Strategy: Defining the Phases
Our first step was developing a clear and focused strategy for OPPO that could span multiple touchpoints and maximize engagement. This strategy was built around Important key phases, each designed to build momentum, capture attention, and convert interest into action.
Teaser Phase:
The goal was to create buzz before the official launch. We planned a teaser campaign to spark curiosity without giving too much away. This involved crafting cryptic content and snippets that hinted at the launch without revealing the product details. The aim was to build anticipation and get the audience excited for what was to come.
Launch Phase:
With the groundwork laid, it was time for the big reveal. The launch phase focused on showcasing OPPO’s latest features and positioning the brand as a game-changer in the smartphone market. We created impactful visuals and videos that highlighted the phone’s most innovative features, and strategically timed the release to generate the highest engagement.
PR Content and Spark Ads:
To ensure we reached a broad audience and sparked further conversation, we tapped into PR and influencer partnerships. By carefully selecting influencers who resonated with OPPO’s target audience, we created content that felt both personal and genuine. These collaborations were amplified with spark ads and PR content to ensure maximum reach and engagement.
2. Tapping Into PR: Setting Meetings and Choosing the Right Influencers
A crucial aspect of the campaign’s success was selecting the right influencers. We didn’t just go for big names — we wanted influencers who truly embodied OPPO’s values and could authentically promote the product. The PR strategy was executed by setting up meetings with potential influencers, understanding their content style, and aligning them with the campaign’s message.
We also had to be mindful of budget allocation, ensuring that the investment in each influencer maximized exposure while staying within budget parameters. This meant making strategic decisions about which influencers would receive the highest priority, depending on their reach and relevance to the target audience.
3. Tailoring Content: Merging Influencer Styles with Brand Messaging
Once we selected the influencers, the next step was tailoring scripts that would align with both their personal style and OPPO’s key messages. It was important that the content didn’t feel forced or overly promotional. So, we carefully crafted scripts that took inspiration from each influencer’s unique tone and format — whether that was a more casual, conversational approach or a polished, professional style.
We were flexible in the process, making sure to re-edit the scripts as needed to match the influencers’ voice, ensuring that the content felt natural and authentic. This allowed each influencer to showcase OPPO in a way that felt true to their personal brand while still conveying the key features and messaging we wanted to highlight.
4. Research and Inspiration: Crafting Content that Resonates
In the content strategy phase, we dove deep into competitor research, studying how similar brands were engaging their audiences and analyzing the types of content that were getting the most attention. We also explored current industry trends to understand what was truly resonating with consumers. But we didn’t just want to follow the crowd — our goal was to create something that felt fresh, real, and connected with the audience on a deeper level.
The inspiration behind our approach was rooted in authenticity. We wanted the content to feel genuine and relatable, capturing the true essence of the OPPO brand and connecting with viewers. This helped us create visuals and storytelling that weren’t just trendy, but also compelling.
5. Flexibility and Iteration: Ensuring Quality and Impact
A key element of the campaign’s success was our flexibility in execution. We didn’t just set a script and let it be. We collaborated closely with the influencers, revising and refining the content to ensure it met both their creative standards and the brand’s messaging. This iterative process ensured that each piece of content not only stayed true to the original vision but also felt fresh and aligned with the influencer’s audience.
By remaining adaptable throughout the campaign, we were able to pivot quickly when needed, ensuring that the content maintained a high level of quality and relevance throughout.
