The ATM That Became a Full Bank Branch
In a new promotional film for Abu Dhabi Islamic Bank — ADIB, the idea was simple, yet powerful:
Not every ATM is just a cash machine. With ADIB, the ATM has become a full bank branch available 24/7.
The film highlights the major evolution of ADIB’s new ATMs, now offering more than 21 banking services designed to make customers’ lives easier, faster, and more convenient.
Through a smooth and secure experience, customers can print or email their account statements, withdraw and deposit into e-wallets, pay bills through Fawry services, make cardless deposits, and use contactless features with ease.
One of the most important messages in the film is accessibility. ADIB’s ATMs support Braille and headphone assistance, helping people of determination complete their banking transactions safely and independently.
With the number of ATMs doubled across Egypt, from Alexandria to Aswan, the message becomes clear:
The bank is now closer, the service is faster, and the ATM now has a bank inside.
The film was created with a modern AI-driven visual approach, bringing the future of banking to life in a simple, smart, and human way.